Many people always ask, “What is the difference between SEO and PPC?” When using SEO, your results come out on the non-sponsored middle section of search results, while PPC advertising comes out on the top and right side of the search engine results page and is sponsored advertising, hence the name pay per click.

To learn all about the benefits of each, this infographic goes into detail and even includes a graph to visualize the long-term performances of each form of marketing. SEO takes time and is a long-term investment, while PPC is quick and painless. Which do you think works best for you?


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