There are many factors that contribute to effective search engine optimization (SEO) strategies. SEO works on the inside and outside of your website. Just how we have to take care of our health on the inside, we have to also take care of our image on the outside.
Off page SEO can include deep linking, press releases, directory submissions and more. On page SEO can include site architecture, page title/meta tag adjustments, alt image adjustments and more. This infographic shows in detail the different pieces to the complete SEO puzzle.