In the business of building businesses
Webperties launched in the early days of the internet. Our first lead-generation platform was built for the insurance industry and grew to serve thousands of agents. In 2012, we brought that experience to franchising and recognized a defining opportunity: most franchise buyers think of categories before they think of a brand.
That insight shaped everything that followed. Today, Webperties owns 450 category domains, develops its own brands, and partners with franchisors ready to lead their categories.
From services to properties
For much of our history, we provided digital marketing services. Over time, a different model proved more valuable, for us and for the brands we work with. Campaigns end when budgets end. A well-built property stays, compounds, and keeps working.
So we changed what we are. Webperties is now a digital property company. We build, own, and operate digital properties and online platforms that turn visibility into opportunity, and opportunity into lasting enterprise value.
What we build
Our own brands. Webperties operates properties including Franchise.Domains, FranchiseBrokers.com, PropertyManagerDirectory.com, and BusinessLoanBrokers.com, and is developing an ecosystem of franchise platforms: Franchise Tours, Franchise Roundtable, Franchise Conventions, and Franchise Gear.
Category recruitment properties for franchise brands. We partner with franchisors to build exclusive recruitment destinations on category domains. Each category domain is licensed to one brand at a time. We design, build, and operate the destination, from the site and content to qualification, follow-up, and reporting, and connect it to the brand’s own development process.
Why franchising
Franchising connects entrepreneurs with proven businesses, and the way buyers discover those businesses is changing. Buyers explore categories across search, directories, and AI tools, and they form their shortlists early. We believe the brands that are present at the category stage will lead their markets, and we are building the destinations that make that possible.
What’s next
Our new website introduces how we work: Who We Are, What We Do, and How It Works. Through Insights, we will share what we learn about domains, AI and search, market trends, and franchise recruitment.
We spent decades building businesses online. Now, we’re reshaping the franchise landscape.
Learn more about the company on Who We Are, or start the conversation.
Al Gonzalez leads Webperties, a digital company that builds, owns, and operates digital assets and partners with brands to lead their categories. Webperties has been building online businesses since 1999.