The goal of Search Engine Optimization (SEO) is to increase a website’s visibility in the search results for the keywords that are relevant to their products and services. By obtaining higher search engine placement for your target keywords, you’ll increase the likelihood of receiving more traffic, which should ultimately increase your conversions.
The key to higher rankings is to ensure that your website meets with the ever changing algorithm requirements of the major search engines. You must also adhere to Google and Bing’s webmaster guidelines, and optimize for over 200 ranking factors.
There are no secrets to search engine optimization, but implementing a successful strategy requires a great deal of time, knowledge, and effort. Let our dedicated team of SEO specialists enhance your website’s rankings,.
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People are local. They eat, work, and shop locally. 85% of local businesses generate the bulk of their revenues from serving a market within a 15 to 20 mile radius. The more competitive a given market is, the greater the importance of online visibility, especially when you consider that 80% of consumers research online before purchasing.
Local Listings dominate the top of the first page results in local search. They are the new Yellow Pages and the place where the majority of consumers now search to find and connect with local businesses.
While anyone can create a free business listing, keep in mind that only the most relevant local businesses are ever displayed. In order to outrank competitors, you must ensure that your business information is uniform across all online platforms. You’ll also need relevant directory citations, fresh content, social signals, reviews, a link building strategy, and an optimized website providing a great user experience.
From one man shops to national franchise brands, our team understands how to effectively gain online visibility in local search results. Click below to learn more about our process or contact us for a FREE consultation.
When it comes to generating immediate traffic, few marketing channels are as effective as Pay Per Click marketing. PPC marketing offers you the ability to test ideas and identify opportunities without risking a significant amount of capital. Although setting up a campaign is relatively simple, running them successfully requires a lot of experience.
In order to achieve a good return on investment, you’ll need comprehensive knowledge of keyword grouping, ad copy creation, conversion optimization, and bid management. Once your campaigns go live, you will only be charged if someone clicks on your ads, however, you also have the option of running your ads on display networks where you’ll be charged by the number of impressions or times your ad is shown.
You can run campaigns on the PPC platforms of the three major search engines, Google, Yahoo, and Bing. Social Media sites like Facebook, Instagram and Twitter also offer the ability to run paid search and re-targeting campaigns on their networks.
Whether you’re an established brand or a promising start up, you cannot afford to ignore the enormous potential of Search Engine Marketing. Click below to learn more about our process or contact us for a FREE consultation.
Search engines have treated links as votes of confidence, popularity, and importance since the late 1990s. If content is the food search engines serve the public, then links are the reviews. According to Google’s Search Quality Guidelines, sites are rated on the concept of E.A.T. The acronym stands for Expert, Authoritative, and Trustworthy.
To earn trust and authority with search engines, you’ll need links from sites that provide credible, trustworthy content. To outrank your competitors, you have to build your domain’s authority by earning links from established influential websites.
Links are the Internet’s currency as they are the number one factor that search engine algorithms take into account when rankings websites.
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