Fishing on Facebook is a concept symbolizing how to reel in more customers to your business. Just like in fishing, there is a process that begins with the key players being the fisherman and the fish, it continues by chumming the waters and then finishes by adding baited hooks to reel the fish to your boat.
In this infographic, the fisherman is the business or you, the fish are all the Facebook fans, and when chumming the waters you post engaging content to get your fans biting. The baited hooks that get your fish are the posted links on your page that try to redirect fans to your website that will hopefully reel them in and bring you converting business.